WINNING THE
TALENT WAR
How we helped a hospitality giant win the fine more seasonal associates.
CLIENT LEVY
BACKGROUND
Imagine that you needed to hire 20,000 temporary workers. They all needed to show up, get trained, and be ready to work in a fast paced, customer facing role (which involves food btw) in a matter of days. Now do that 4 times a year and you’ve got the idea of the challenge that the fine folks at Levy face.
THE CHALLENGE
Levy came to us with the question “how do we attract better talent and more of it”. With the economy improving unemployment rates falling good help was hard to come by.
THE OUTCOME
Since their release the pieces have added a level of sophistication to the recruiting and hiring process by attracting ideal candidates and dissuading others.
The pieces have been incorporated into the college recruiting programs for salaried positions (not part of the original intent) and has proven successful in attracting top talent who are looking for a place to put down roots.
We worked with Levy Sr. Leadership to develop a messaging strategy that they could both use to recruit and train new hires. The idea was that if we told the right story then they’d get more of their ideal candidates applying for jobs.
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We created three video assets. Two of the assets focused on what it means to work for a company like Levy to be used as both training and recruiting pieces.
The third video asset was a highly stylized piece that zeroed in on the emotion of working in the kitchen that’s going to feed a stadium.
Results: Since their release the pieces have added a level of sophistication to the recruiting and hiring process by attracting ideal candidates and dissuading others.
The pieces have been incorporated into the college recruiting programs for salaried positions (not part of the original intent) and has proven successful in attracting top talent who are looking for a place to put down roots.
The pieces have also found their way into new business pitches and is often sent out in advance of in-person presentations as a way to build anticipation on the part of the prospect.